Access Explore: First, navigate to the "Explore" section in your GA4 property. Create a new exploration: Click on the "+" button to start a new exploration. Choose a technique: For this example, let's use the "Free form" exploration technique. Set up your report: # Setting up a Custom Video Engagement Report in GA4 ## Dimensions Add the following dimensions to your report: - Event name - Video title (Custom dimension, if set up) ## Metrics Add these metrics: - Event count - Total users ## Tab settings 1. In the "Rows" section, add "Event name" 2. In the "Values" section, add "Event count" and "Total users" ## Filters Create a filter to include only video-related events: 1. Click on the "+" next to Filters 2. Set "Event name" as the dimension 3. Choose "exactly matches" as the operator 4. Add the following values: - video_start - video_progress - video_complete ## Visualization 1. Start with a simple table visualization 2. Consider adding a bar chart to visually compare event counts ## Segments (Optional) Create segments to compare different user groups: 1. New vs Returning users 2. Traffic source 3. Device category ## Summary cards Add summary cards to highlight key metrics: 1. Total video starts 2. Video completion rate (video_complete events / video_start events) 3. Average progress events per video start ## Sharing and scheduling 1. Save your exploration 2. Set up scheduled email delivery of the report to stakeholders